Results
A percentage without a baseline is marketing. Each engagement below states the objective, what we actually changed, and the result measured against the cost benchmark that sector was operating at when we started.
Legal · Social Security Disability
Lead volume within three months
Average CPL vs $60–$80 benchmark
Lead-to-client conversion
Objective
Generate consistent, qualified claimant volume for a firm specialising in Social Security Disability, without the cost per lead drifting upward as spend increased.
What we changed
We rebuilt the account into intent tiers, moved qualification upstream into a multi-step form matched to the firm's acceptance criteria, and ran a paid social and search programme against an email reactivation layer for aged inquiries. Intake scripting and speed-to-lead were reviewed in the same engagement.
Qualification logic was tightened twice during the engagement as intake capacity grew.
Legal · Mass Tort
Qualified leads in six months
Client acquisition increase
Objective
Scale claimant acquisition for a firm handling Roundup mass tort matters, where case values are high and disqualified volume is expensive on both sides.
What we changed
Advanced audience segmentation by exposure profile and geography, retargeting sequences against partially completed intake forms, and dedicated landing systems per audience segment — each with its own qualification path and consent capture.
Segment-level reporting let the firm shut two underperforming audiences inside week three.
Legal · Motor Vehicle Accident
Local leads in first 90 days
Rankings on 10+ high-intent keywords
Average CPL vs $40–$60 benchmark
Objective
Increase case intake for personal injury attorneys competing in saturated local markets where paid auction prices had become unsustainable.
What we changed
Local SEO and profile work to build an organic base, geotargeted paid search layered on top for high-intent terms only, and video content marketing to carry the brand across the consideration window. Organic and paid were measured separately throughout.
Organic share of total inquiries reached 38% by month six, reducing auction dependence.
Results above are drawn from live engagements and are reported as the client measured them. Figures vary by market, case value, intake capacity and competitive density; we do not present past performance as a forecast. Every proposal we issue states the assumptions behind its projections, and every monthly report shows spend, qualified volume, cost per lead and the conversion rate your own team achieved on what we delivered.
We will walk you through an engagement that underperformed and what it taught us. Diligence is the point of this page — book the audit and interrogate the numbers.
